Arya Singla

UCR Undergraduate Admissions - Riverside, CA

Marketing Assistant

• Enhanced UCR’s brand visibility and engagement by 25% over a 6-month period by creating over 200 pieces of compelling content for students.
• Managed social media accounts, actively responding to 100+ inquiries, cultivating a positive image for UCR.
• Played an integral role in coordinating large-scale events for over 10,000 prospective students, fostering brand awareness and boosting engagement.
• Shaped marketing strategies through active participation in brainstorming sessions and leveraging creative insights and current trends to inform strategy.

UCR Residential Life - Riverside, CA

Program Advisor

• Worked with teams of 15+ faculty, students, and vendors to organize/manage diverse events honing teamwork and communication skills
• Managed event budgets over $10,000, tracked expenses, and provided monthly financial reports, demonstrating fiscal responsibility.
• Designed and implemented engaging programs for 1000+ students, facilitating adjustment to university life and academic expectations.
• Provided tailored mentorship and guidance to 100+ undergraduate students, offering strategic advice on academic and career pathways

UCR Information Technology Solutions - Riverside, CA

Multimedia Operator

• Managed media operations ensuring efficient delivery of tech services to 20,000+ faculty, staff, and students.
• Maintained and optimized technology infrastructure, including networks, data centers, and cybersecurity, to support teaching, research, and public service.
• Fostered a collaborative working environment, driving continuous improvement and refinement of ITS’s organizational purpose and objectives.

Independent Business Owner - Personal Bakery Business

Entrepreneurial Baker

• Generated a steady stream of monthly custom-baked good orders for over 50 local customers.
• Marketing and promoting the business through word-of-mouth, referrals, and social media advertising.
• Experience with content strategy building a robust social media presence with over 3 million views, 760K likes, and 21K followers on TikTok, Instagram, etc.
• Provided personalized support and guidance to customers, responding promptly to inquiries and delivering exceptional customer service.

Boss Exotics - Vancouver, BC, Canada

Sales & Marketing Intern

• Conducted research on trending products and market opportunities, driving a 12% average increase in sales by introducing innovative offerings.
• Created engaging content for TikTok and Instagram, increasing brand visibility and fostering customer interaction across digital platforms.
• Assisted in designing visually appealing store layouts to enhance the in-store experience and maximize product sales.
• Supported promotional campaigns by leveraging social media trends to highlight unique product features and attract new customers.
• Ensured seamless and accurate handling of transactions while adhering to company policies.

Ross Stores, Inc. - Fremont, CA

Sales Associate

• Conducted accurate and efficient cashier transactions using the point-of-sale system
• Curated display shelves to enhance the marketability and appeal of products, providing a positive shopping experience for customers
• Demonstrated flexibility by working different shifts and providing coverage for colleagues as needed
• Utilized in-depth knowledge of store layout and product placement to assist customers promptly and efficiently
• Assisted in inventory management by conducting regular stock checks and restocking merchandise to ensure consistent availability of products for customers

Canyon Crest Robotics - San Diego, CA

Marketing Lead

• Designed and produced merchandise for non-profit engineering organization
• Increased revenue almost twofold in one year through effective marketing campaigns and outreach efforts
• Published press releases to promote the organization and its activities
• Gave presentations on team finances and revenue streams, helping to secure additional funding
• Stimulated engagement across social media platforms, increasing the organization's online presence and visibility
• Networked with a number of sponsors at different events, building relationships and securing valuable partnerships
• Skills used: Marketing Strategy, Social Media Management, Public Relations, Event Planning, Networking

Education

Skills

• Marketing Strategies
• Social Media Management
• Search Engine Optimization (SEO)
• Trend Analysis
• Microsoft Excel
• Google Analytics
• Graphic Design
• Time Management
• Marketing Research
• Adobe Creative Suite
• Public Speaking
• Event Planning
• Project Management
• Teamwork and Collaboration
• Customer Service

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